Payment Plan Campaign: Performance Tracker

Site analytics stopped recording on the website after 2026-07-16. Google Search data shows visits continued as normal, so this is a tracking fault on the site, not a traffic drop. The website team should check that the analytics container is still installed and firing.

Sessions collapsed to near zero after 2026-07-16 while Google Search clicks held steady (about 500 per day).

Visitors are clicking things that do not respond (11 dead clicks per 100 visits site-wide); worth a quick design review.

Clarity: 11.4 dead clicks per 100 sessions in the latest window.

20% of visits hit a technical error in the browser; the website team should review error logs.

Clarity script-error sessions: 20.0%.

Searches for the Rustomjee name are up 20% since the campaign began, a strong sign the offline and brand campaign is prompting people to look the brand up on Google.

Brand search impressions now average 3,296 per day vs 2,748 per day before the campaign (1 June to 9 July).

27 of the 82 campaign blogs have now received their first Google click.

65 clicks in the last 7 days; 27/82 posts clicked at least once.

Clicks from non-brand searches (locations, prices, payment plans) are down 18% vs the pre-campaign average.

73 per day now vs 89 per day 1 June to 9 July.